OBCR is currently looking for a Marketing & Media Manager to complete our dynamic office.
The Communications Office is a small, collaborative team responsible for all communications, sales, marketing and customer service tasks organization-wide. Staffers are charged with increasing course participation across all target audiences and ensuring excellent customer service with regard to stakeholder communication from prospective students, to families of students currently on course, to alumni and partners.
Job Description
The Marketing & Media Manager plays a crucial role in the Communications Office and is responsible for successfully marketing Outward Bound Costa Rica and its programs internationally through various social media outreach methods, maintaining and updating the OBCR website, researching 3rd party sites for collaboration, updating all course pictures and descriptions, creating new content on all social media channels and maintaining our relationship with local and international media centers of influence.
This role focuses on extensive external communication and essential digital aptitude. Candidates must have excellent written and verbal English skills, be conversant in Spanish, have strong attention to detail, and proven success in marketing, social media content and writing.
This position requires relocating to Costa Rica and committing to a 24-month contract. Desired start date is late February 2017.
The Marketing & Media Manager reports directly to the Director of Marketing & Communications. Hours are 9am to 5pm, some weekends and limited travel.
Responsibilities of the Marketing & Media Manager
- Develop and lead strategies for online marketing and advertising including Google AdWords, third-party referral sites, Facebook ads, and more
- Boost website visits by tracking Google Analytics and leading Search Engine Optimization efforts
- Update website as needed using WordPress and HTML
- Serve as primary copywriter for communications materials
- Develop targeted marketing and outreach newsletters and E-blasts to new and existing audiences to maximize program participation
- Design materials for print and web as needed
- Manage Outward Bound Costa Rica’s social networking efforts including Facebook, Twitter, YouTube, Flickr, Google+, Pinterest, etc., and serve as the organization’s “voice” across these platforms
- Proactively liaise with students and outdoor field staff to obtain photos, videos, and content for social media
- Develop and maintain editorial calendar for the Outward Bound Costa Rica blog. Research and write articles and assign posts to interns and fellow staff as needed
- Develop and lead public relations strategies to generate widespread brand awareness and boost enrollment.
- Draft and distribute press releases for Outward Bound Costa Rica students to garner coverage in local media outlets.
- Maintain alumni ambassador database and develop strategies to encourage increased, long-term communication with Outward Bound Costa Rica.
- 2+ years professional experience in marketing with responsibility for social media, recruitment outreach/engagement, public relations communications, Google analytics and design
- Experience managing people
- Proven customer service and administration skills
- Bachelor’s degree in marketing, communications, or related field
- Strong organization and project management skills
- Proven experience managing multiple social media platforms and ability to generate innovative ideas to expand online presence
- Motivated to initiate and lead projects
- Creative and professional writing skills
- Design skills
- Conversant in Spanish
- Proficient in Microsoft Office & Excel; HTML, WordPress, and Google Analytics
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar platform
- Experience with photo and video platforms
- Experience with MailChimp and Salesforce or similar platforms
- Cultural sensitivity
- Willingness and ability to live and work in close quarters with a small group of people
- Strong cross-cultural communication skills
- Spanish language skills (conversational ability or above strongly preferred)
- Personal interest in the outdoors and the mission of Outward Bound
- Ability to multi-task and stay focused despite regular interruption
- Sense of humor
- Tenacity about traveling and ability to create a personal connections outside of the work environment
- Ability to manage conflict professionally
- At least one year living, working or studying outside of your home country
- Salary plus bonus
- 30 days paid vacation
- Medical Insurance
- Round trip ticket to Costa Rica
- Private bedroom in a furnished, 4 bedroom / 2 bathroom house on OBCR basecamp (located SE of San Jose in San Ramon de Tres Rios) – all utilities included (water, electricity, phone, cable TV, wireless internet)
- Access to Outward Bound Costa Rica courses and equipment for personal use